In previous articles I have referred several times to the "priming", probably is a concept that is not well understood among all the less comprehensible Psychology. hatgo So, I made a list of some curious psychological experiments using priming as a central idea.
But before we get into the matter ... What is priming? The term priming refers to the activation of certain mental representations before hatgo performing a task. Neuropsicologicamente hatgo talking hatgo is the activation of groups of neurons hatgo (clusters) that are surrounded by other connections hatgo less strong. When a cluster is activated, it immediately sends a signal that propagates and causes related content appear hatgo in consciousness with a certain priority over any other information. This way, if you enable the cluster representing the concept of "fish" is very likely to appear in our mind images related with the different types of fish and the sea rather than other images.
- A cup of coffee. In the University of Yale has produced a study that began in connection with the perception of the stranger a cup of coffee. The volunteers were merely placed in a room where there was a completely unknown person who claimed in one hand a book, a newspaper and a cup of cold coffee or hot. The assistant to the experiment asked volunteers who would support the coffee cup.
Following the volunteers read the profile of a person and had to evaluate its characteristics. Surprisingly, even if the profile was identical for all the volunteers, those who supported hatgo the hot cup of coffee made sure that the person hatgo was hotter, positive and open, while those who supported the coffee cup cold asserted that the person's profile was cold, selfish and competitive. Interesting no !?
- The clean scent. At the University of Ultrech, in Germany, was asked a group of fifty volunteers hatgo who accomodassero in a room to fill out a questionnaire. Secretly to their eyes concealed a bucket of water with a few drops of detergent that emanated an aroma perceptible but very thin.
Once people had finished their task, their offer was a snack. Curiously, those who had been in the room with the smell of detergent you dilungavano three times more in consuming snack, turning round and round the tray, compared hatgo to those who had made the questionnaire in a room with no smell. hatgo The activation of the unconscious cleaning concept would make us more refractory to eat, especially foods that are particularly healthy for the body.
- The light. British Columbia University in the experiment was made starting from the manipulation of light. hatgo The volunteers were white skinned people but very flexible and tolerant, not "apparently" the least trace of racism. People had to remain for a time in a room, some dipped nell'orscurità other with the light on.
Later they were shown pictures of black people. Those who had been in the dark room considered the faces they saw much more dangerous and racist tendencies manifested certain than those who remained in the room with the light on. The simple fact of changing the light activated their stereotypes more occult.
When we analyze these investigations, which are only a small example that reveals the relationship between the conscious and the subconscious, between manipulation and manipulated, really subliminal hatgo advertising seems thing to children. Probably from now on we'll all pay more attention to our environment and the possible "priming" that surround us.
Schaller, M .; Park, JH & Mueller, A. (2003) Fear of the Dark: Interactive Effects of Beliefs about Danger and Ambient Darkness on Ethnic Stereotypes. Personality and Social Psychology Bulletin; 29 (5): 637-649. Angle of Psychology ~ 14:42
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