Friday, June 6, 2014

Hochman believes with all her heart that can revolutionize the candy, and making industrial product


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Especially this week! Mixer Professional 5 liter price wins!
Bittersweet situation, but gourmet candy. Forget rubber the great gtasby snakes and saltwater taffy, and move up tasty marmalades handmade honey nougat candy like Provence, the great gtasby homemade marshmallow filling cognac and rose water and candies with organic vegetable colorings
Left the mashed potatoes and cholent - Nothing like sweets be the ultimate comfort food, assuming you could call sweets food. It turns out that a lot of people, the difficult the great gtasby economic situation fell on them, found a nice way to sweeten the bitter pill. Extensive article devoted to the subject New York Times revealed that due to the severe economic crisis in the U.S., specifically older people consume a lot of sweets.'s More, it turns out that the economic crisis of the late 30 - there was a similar phenomenon.
The truth? Sense. Sugar is cheap and efficient means to elevate the mood. Chicago the great gtasby stores reported an increase of 80 percent in sales of candy, whether it is the cause or ordinary sweets, and San Francisco tripled the great gtasby nostalgic candy orders. Global confectionery manufacturers also reported in recent months sales rise: an increase of 30 percent Bktbri, and almost 11 percent of Nestle.
Just as a few years ago started blooming chocolate scene up here, so in recent months revived in gourmet candies. New-generation candy manufactured by hand, completely different taste of industrial've come to consume junk since childhood, and in stark contrast to the dismal economic situation - also made of precious raw materials, which affects immediately the great gtasby the price. They are not sold in supermarkets but a few stores around the country, and sometimes the farmers market in Tel Aviv. Is the next few years seems here more and more high-quality sweets, the great gtasby like chocolate shops elaborate established with us? Time will tell.
Halo's Candy Hochman data in clear cellophane packaging. Like many children, she dreamed the great gtasby to have her once a candy store with lots of jars code color content of each well. "Candy is a matter purely emotional ," admits Hochman, "I am baking for years, and in the last decade makes marzipans and candied peel, but only the last half year I started producing marmalades, marshmallows, coconut candies, Hlvich, the great gtasby lollipops and candy sugar tense and Occupation This only intensifies the great gtasby all the time. discovered Slmmtkim handmade taste completely different . "
Many towns and cities in France, Belgium, Italy and other places in Europe runs Hkonfisri - Train local sweets. Each area of his specialization, depending mostly on the dominant raw material to that place from which produce the characteristic candy, whether it Leder, nougat or marzipan.
"Maybe the country were once such things, but no one has preserved them ," says Hochman, "The Iraqis, for example, has a candy called bubble Kdrsi, and is very similar to nougat, just produce it with sugar instead of honey. Prizes have nougat their own, only harder, and I also know Spanish nougat the great gtasby . "
Remember the pink coconut sweets of our childhood? Forget them. Hochman's coconut candy proves to climb a product that echoes shocking new heights. Hochman cook sugar and cream until it formed a kind of toffee is coconut dressing, without the slightest aid pink food coloring. the great gtasby Taste heavenly. The marmalade she makes with real fruit, spices, creating candy especially delightful and nougat, the more familiar we called Hlvich, he does not tire destroys fillings, sold by the pound in the markets, but a product refined from almonds, honey, pistachios and candied peel, just like being prepared the great gtasby in Provence.
Hochman believes with all her heart that can revolutionize the candy, and making industrial products are inferior products with local culinary connection. It is likely that to this day have not heard of homemade marshmallows, but actually produces such Hochman, texture of foam clouds, and put in a vanilla and French brandy, rose water or coffee and Kahlua liqueur. "I make cream of egg whites, sugar and glucose syrup, when everything is stabilized with gelatin the great gtasby ," she explains. "Into this mixture I put real vanilla and French cognac, or other flavors integrate well. Lately I try Honey with Lemon and Honey with Lavender ."
"You can, but it's the great gtasby very, very accurate. Preparing sweets requires maximum precision, much more bakery. Working with sugar so basically alchemy and magic. Merely must be very concentrated process and responsive material. Second unnecessary inattentiveness, and there is a huge difference in the results. Temperature too hot and over unnecessary - and could throw the candy bin . "
Prices, unfortunately, is not easy. Shop "to touch food" Rishon Lezion, the few stores where you can get the candy box of Hochman, selling 100 grams of marshmallows at - 27 dollars. At that price you can get packing 170 g of coconut candy, jelly or orange strips.
"Because of the high prices, I put the products of halo Hochman while knees " thank Adi Blumenfeld, director of the retail chain "food touch." "But to my amazement, once a week we fill the cells in new merchandise. After they are exposed to these goodies in my opinion, the great gtasby people are willing to pay the price. All - so we got used in industrial the great gtasby products, poor imitations, we're the great gtasby pushing kids junk, food coloring quantities intolerable when people taste the real thing, they have light eyes . "
"There are a lot of adults who consume sweets regularly. When you're a kid, it's legitimate, but you'd be amazed to know how many adults carry with them from childhood eagerness for sweets. Even I, when I got married, my bridal bouquet was made of candy instead of flowers ."
"It the great gtasby depends. If you care about what goes into your body or your children, maybe not better to Tupi two shekels. Whether've Come

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